Facebook Covers Photos

Facebook Covers Photos | If you're smart about marketing on social, your business probably has a Facebook account. You've selected the best profile picture, filled in all the missing info, and even composed a pretty stellar bio about exactly what your business does. So you're done, right?

Incorrect. So wrong.

Among the most crucial components of a business's Facebook page is the cover photo. It's like the window display of your shop-- if it's dull or awful, it will not produce interest.

So exactly what should you put in your social media storefront window? Here are eight incredible concepts for creating the Facebook cover photo of your dreams, influenced by brands who already have an outstanding visual presence. Ready to get started? Here we go!

Facebook Covers Photos


1. Line up to the Right

Where is your profile image? On the left side of your profile. So where should you put words, essential images, or graphics when you're creating a cover picture? On the right. It's a pretty straightforward concept, but you 'd be surprised at the number of individuals and businesses mess it up.

On the WB's page for the imaginary Harry Potter, the picture is positioned so that the focal point is clearly visible. Nothing of real interest is obscured by the profile image, and the page is compositionally balanced. Benefit tip: whenever you utilize a picture of a face, the individual ought to be "looking" in the direction of your material-- in this case, the cover picture.

2. See the Huge Image.

Your profile image will conceal a little section of your cover photo, however you can make that work for you-- just search for the big image! Some of my favorite cover images are those that incorporate the profile photo as part of the bigger image. These ingenious pictures truly stand out.

You see what I suggest? Carlsberg utilizes their profile picture to enhance their cover photo (and highlight their product, the beer itself).

This Captain Morgan cover photo/profile picture mash-up is so smooth that, initially glance, you may actually believe that the bottle is on the page! Keep in mind that the profile photo works well individually of the cover photo. When you see that icon pop up in your newsfeed, there's no misinterpreting its source.

3. Be Your Own Signboard.

Facebook has to do with making connections and revealing off your fun side, however it's also a place to develop your brand. Consider your cover image as complimentary billboard area on among the most popular social media networks on the planet-- use it!

Sticking to the "Start Here" theme used in their television commercials, CarMax developed this appealing, high-quality ad for their Facebook cover image. Visually pleasing, this intense and cheerful image likewise helps to enhance CarMax's brand.

In this cover photo, Cvent got a little more specific in marketing their services. Who needs an "About" area when you can put whatever that needs to be said onto your cover photo? Note that the image's background is really easy, keeping the text-heavy image from appearing too crowded.

4. Use a Call-to-Action.

From my college communication classes, to marketing seminars, to meetings at work-- if I've discovered the great importance of any one thing, it's your call-to-action, or CTA. Social media is a powerful tool when it pertains to lead generation, and consisting of a CTA in your cover photo encourages visitors to act. Whether you wish to gain likes, visits to your website, or entries in a contest you're hosting, a cover picture CTA will help.

Marketo is presently utilizing their Facebook page to promote The Marketing Nation Top, using a cover picture CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.

Wishpond uses their cover picture to overtly invite readers to act, with an actual arrow pointing to the area where audiences can enter their contest. This is a fantastic example of how a cover picture can own people to act.

5. Present Yourself.

Are you pleased with your team? Do you wish to show off your personnel? Do it with a cover photo!

n this older cover photo, The New york city Times takes you into their workplace and reveals you their entire staff. It's a great look into the huge, lovely office of the individuals who compose the news that you read.

Not as huge as The New york city Times? Not an issue! This little marketing firm utilizes their cover picture to reveal prospective clients that they will not be dealing with a huge, "faceless" corporation.

6. Interest Feelings.

While turning your cover image into a CTA or a signboard can be excellent, an emotionally resonant cover picture can be similarly reliable.

Facebook's own cover photo is a best example of how images can take advantage of feelings. It likewise is completely on -brand. Exactly what is Facebook about? Linking. What does this image convey? Connection. This image gets down to the heart of social networking, and makes visitors feel favorable about their brand name.

This Toyota cover image, which has to do with 2 years of ages, also informs a particular, mentally resonant story with only a single image. Visitors will instantly associate Toyota with freedom, and with enjoying the flight of life-- no words required. Plus, who does not love a happy pet?

7. Stay Real to Your Brand name.

There's absolutely nothing even worse than a brand name that alters mascots, slogans, or jingles every other day. People like consistency and familiarity, and your Facebook cover photo is a great place to enhance your familiar message.

Ben & Jerry's, for example, has always had to do with the cows. Their Facebook cover picture does not wander off from that reality.

Nike reinforced their brand name with this basic, simple cover image. All that they need is their familiar Nike swoosh, and their renowned "Simply Do It" motto. They have actually stated everything they have to state.

8. Start a Conversation.

A hashtag is a powerful thing, my pals-- over the last few years, we've even seen hashtags contribute in political revolutions. When you throw a hashtag onto your cover photo, you have the power to obtain people talking.

Coca-Cola's present cover photo consists of a vibrant logo design, a photo of three girls wearing sports gear, and a mystical hashtag. You tell me that you're not curious.

Ford Mustang's cover picture hashtag is less strange, however similarly powerful. You can use the hashtag to look for "#Mustang" and see what other people are saying about this popular cars.

This has just been a short sampling of the amazing cover pictures I've seen. Exactly what are some of the most creative, interesting, or beautiful brand name cover pictures you've experienced on Facebook?

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