Welcome Facebook Cover Photo

Welcome Facebook Cover Photo | If you're smart about marketing on social, your organisation most likely has a Facebook account. You have actually picked the perfect profile pic, filled out all the missing info, as well as composed a pretty excellent bio about exactly what your company does. So you're done, right?

Incorrect. So wrong.

One of the most crucial aspects of a company's Facebook page is the cover image. It resembles the window display of your shop-- if it's dull or ugly, it won't generate interest.

So what should you put in your social media shop window? Here are eight incredible concepts for creating the Facebook cover photo of your dreams, inspired by brand names who currently have an outstanding visual existence. All set to obtain started? Here we go!

Welcome Facebook Cover Photo


1. Line up to the Right

Where is your profile image? On the left side of your profile. So where should you put words, important images, or graphics when you're creating a cover image? On the right. It's a quite uncomplicated idea, but you 'd be amazed at the number of individuals and businesses mess it up.

On the WB's page for the fictional Harry Potter, the image is positioned so that the centerpiece is plainly visible. Absolutely nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Bonus offer tip: whenever you use an image of a face, the individual must be "looking" in the instructions of your content-- in this case, the cover image.

2. See the Big Image.

Your profile image will hide a little section of your cover picture, however you can make that work for you-- just try to find the huge image! Some of my favorite cover photos are those that integrate the profile photo as part of the larger image. These innovative photos truly stick out.

You see exactly what I mean? Carlsberg utilizes their profile photo to boost their cover photo (and highlight their item, the beer itself).

This Captain Morgan cover photo/profile picture mash-up is so seamless that, at very first glance, you may actually think that the bottle is on the page! Note that the profile image works well separately of the cover photo. When you see that icon appear in your newsfeed, there's no mistaking its source.

3. Be Your very own Signboard.

Facebook is about making connections and flaunting your enjoyable side, however it's also a place to establish your brand. Think about your cover photo as complimentary billboard area on one of the most popular social networks worldwide-- utilize it!

Staying with the "Start Here" style utilized in their tv commercials, CarMax created this attractive, high-quality advertisement for their Facebook cover picture. Aesthetically pleasing, this bright and uplifting image likewise assists to enhance CarMax's brand name.

In this cover picture, Cvent got a bit more explicit in advertising their services. Who requires an "About" section when you can put everything that requires to be said onto your cover photo? Note that the image's background is very basic, keeping the text-heavy image from appearing too crowded.

4. Use a Call-to-Action.

From my college communication classes, to marketing workshops, to conferences at work-- if I've discovered the terrific significance of any one thing, it's your call-to-action, or CTA. Social media is a powerful tool when it concerns lead generation, and including a CTA in your cover image encourages visitors to act. Whether you desire to gain likes, check outs to your website, or entries in a contest you're hosting, a cover photo CTA will assist.

Marketo is presently using their Facebook page to promote The Marketing Country Top, utilizing a cover image CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.

Wishpond uses their cover picture to overtly invite readers to take action, with an actual arrow pointing to the spot where viewers can enter their contest. This is a great example of how a cover photo can drive individuals to act.

5. Introduce Yourself.

Are you proud of your group? Do you desire to display your staff? Do it with a cover photo!

n this older cover photo, The New york city Times takes you into their workplace and reveals you their entire staff. It's a great appearance into the huge, lovely workplace of the individuals who write the news that you check out.

Not as big as The New York Times? Not a problem! This small marketing agency uses their cover photo to reveal potential customers that they will not be dealing with a huge, "faceless" corporation.

6. Attract Feelings.

While turning your cover image into a CTA or a signboard can be terrific, an emotionally resonant cover photo can be similarly reliable.

Facebook's own cover image is a best example of how images can tap into feelings. It also is totally on -brand name. Exactly what is Facebook about? Linking. Exactly what does this photo convey? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand.

This Toyota cover picture, which is about two years old, also informs a specific, emotionally resonant story with only a single image. Visitors will instantly associate Toyota with liberty, and with taking pleasure in the trip of life-- no words required. Plus, who does not love a pleased canine?

7. Stay True to Your Brand name.

There's nothing even worse than a brand name that alters mascots, slogans, or jingles every other day. Individuals like consistency and familiarity, and your Facebook cover image is a fantastic place to reinforce your familiar message.

Ben & Jerry's, for instance, has constantly had to do with the cows. Their Facebook cover picture does not stray from that fact.

Nike reinforced their brand with this basic, straightforward cover photo. All that they need is their familiar Nike swoosh, and their iconic "Simply Do It" slogan. They've stated whatever they require to say.

8. Start a Discussion.

A hashtag is an effective thing, my buddies-- in the last few years, we have actually even seen hashtags contribute in political revolutions. When you toss a hashtag onto your cover picture, you have the power to get people talking.

Coca-Cola's existing cover image consists of a vibrant logo, a photo of 3 young females using sports equipment, and a mysterious hashtag. You tell me that you're not curious.

Ford Mustang's cover photo hashtag is less mysterious, however equally powerful. You can utilize the hashtag to search for "#Mustang" and see what other individuals are stating about this famous cars.

This has actually just been a brief tasting of the amazing cover pictures I've seen. What are some of the most imaginative, appealing, or gorgeous brand name cover photos you've come across on Facebook?

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