Facebook Timeline Cover Photo

Facebook Timeline Cover Photo | If you're smart about marketing on social, your service most likely has a Facebook account. You've picked the ideal profile picture, completed all the missing out on details, and even written a quite stellar bio about what your business does. So you're done, right?

Wrong. So incorrect.

Among the most crucial aspects of a business's Facebook page is the cover photo. It's like the window screen of your storefront-- if it's boring or ugly, it will not create interest.

So what should you put in your social media store window? Here are eight awesome concepts for developing the Facebook cover picture of your dreams, influenced by brand names who already have an exceptional visual presence. Ready to get begun? Here we go!

Facebook Timeline Cover Photo


1. Align to the Right

Where is your profile picture? On the left side of your profile. So where should you put words, essential images, or graphics when you're developing a cover picture? On the right. It's a pretty simple concept, but you 'd be shocked at the number of individuals and companies mess it up.

On the WB's page for the imaginary Harry Potter, the image is put so that the centerpiece is clearly visible. Nothing of genuine interest is obscured by the profile image, and the page is compositionally balanced. Bonus offer pointer: whenever you utilize an image of a face, the individual should be "looking" in the instructions of your content-- in this case, the cover image.

2. See the Big Picture.

Your profile image will hide a small area of your cover image, but you can make that work for you-- just look for the big picture! A few of my preferred cover pictures are those that integrate the profile image as part of the bigger image. These ingenious photos truly stand apart.

You see what I imply? Carlsberg utilizes their profile image to boost their cover picture (and highlight their item, the beer itself).

This Captain Morgan cover photo/profile image mash-up is so seamless that, initially glimpse, you might in fact think that the bottle is on the page! Keep in mind that the profile image works well independently of the cover photo. When you see that icon appear in your newsfeed, there's no mistaking its source.

3. Be Your Own Signboard.

Facebook is about making connections and revealing off your enjoyable side, but it's likewise a place to establish your brand name. Think about your cover image as complimentary signboard area on one of the most popular social networks on the planet-- use it!

Staying with the "Start Here" theme used in their tv commercials, CarMax created this attractive, top quality ad for their Facebook cover photo. Aesthetically pleasing, this bright and uplifting image also helps to strengthen CarMax's brand name.

In this cover image, Cvent got a bit more specific in promoting their services. Who needs an "About" section when you can put everything that has to be stated onto your cover image? Note that the image's background is really simple, keeping the text-heavy image from appearing too crowded.

4. Use a Call-to-Action.

From my college communication classes, to marketing seminars, to meetings at work-- if I've discovered the excellent value of any one thing, it's your call-to-action, or CTA. Social media is an effective tool when it comes to lead generation, and consisting of a CTA in your cover picture motivates visitors to act. Whether you wish to get likes, sees to your site, or entries in a contest you're hosting, a cover photo CTA will assist.

Marketo is currently utilizing their Facebook page to promote The Marketing Country Summit, using a cover picture CTA. As in the example from Cvent, a downplayed background image makes the CTA pop.

Wishpond utilizes their cover photo to overtly invite readers to take action, with an actual arrow pointing to the area where audiences can enter their contest. This is a great example of how a cover image can own individuals to act.

5. Introduce Yourself.

Are you pleased with your group? Do you wish to flaunt your staff? Do it with a cover image!

n this older cover photo, The New york city Times takes you into their office and shows you their whole staff. It's a terrific check out the huge, lovely workplace of the people who compose the news that you check out.

Not as huge as The New york city Times? Not an issue! This small marketing firm utilizes their cover photo to reveal possible customers that they will not be dealing with a big, "faceless" corporation.

6. Attract Emotions.

While turning your cover image into a CTA or a billboard can be great, a mentally resonant cover picture can be equally reliable.

Facebook's own cover picture is a best example of how images can take advantage of feelings. It also is completely on -brand name. Exactly what is Facebook about? Connecting. What does this picture convey? Connection. This image comes down to the heart of social networking, and makes visitors feel positive about their brand.

This Toyota cover picture, which has to do with two years old, also informs a specific, mentally resonant story with only a single image. Visitors will immediately associate Toyota with liberty, and with taking pleasure in the trip of life-- no words needed. Plus, who does not like a happy pet?

7. Stay Real to Your Brand.

There's absolutely nothing worse than a brand that alters mascots, slogans, or jingles every other day. People like consistency and familiarity, and your Facebook cover picture is an excellent location to enhance your familiar message.

Ben & Jerry's, for example, has actually constantly been about the cows. Their Facebook cover photo does not stray from that reality.

Nike strengthened their brand name with this simple, simple cover photo. All that they need is their familiar Nike swoosh, and their iconic "Simply Do It" motto. They've said whatever they require to say.

8. Start a Conversation.

A hashtag is a powerful thing, my pals-- in current years, we have actually even seen hashtags play a role in political revolutions. When you toss a hashtag onto your cover image, you have the power to obtain people talking.

Coca-Cola's present cover photo contains a vibrant logo design, a photo of 3 young ladies wearing sports gear, and a mystical hashtag. You inform me that you're not curious.

Ford Mustang's cover picture hashtag is less strange, however similarly powerful. You can use the hashtag to search for "#Mustang" and see what other individuals are saying about this well-known sports vehicle.

This has just been a brief tasting of the fantastic cover pictures I've seen. What are a few of the most innovative, interesting, or beautiful brand name cover pictures you've encountered on Facebook?

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