The Best Cover Photos On Facebook

The Best Cover Photos On Facebook | If you're smart about marketing on social, your business probably has a Facebook account. You've chosen the ideal profile photo, filled in all the missing out on info, as well as composed a quite stellar bio about what your company does. So you're done, right?

Wrong. So wrong.

One of the most vital components of a business's Facebook page is the cover photo. It resembles the window display screen of your shop-- if it's dull or awful, it won't produce interest.

So exactly what should you put in your social media shop window? Here are eight awesome concepts for producing the Facebook cover image of your dreams, influenced by brands who currently have an exceptional visual existence. Prepared to obtain started? Here we go!

The Best Cover Photos On Facebook


1. Line up to the Right

Where is your profile image? On the left side of your profile. So where should you put words, important images, or graphics when you're creating a cover image? On the right. It's a pretty uncomplicated concept, but you 'd be amazed at how many people and businesses mess it up.

On the WB's page for the fictional Harry Potter, the image is positioned so that the centerpiece is clearly noticeable. Nothing of genuine interest is obscured by the profile image, and the page is compositionally well balanced. Reward pointer: whenever you utilize an image of a face, the person needs to be "looking" in the instructions of your material-- in this case, the cover picture.

2. See the Huge Photo.

Your profile image will conceal a small area of your cover image, but you can make that work for you-- just look for the huge image! A few of my preferred cover images are those that integrate the profile photo as part of the larger image. These ingenious pictures really stand apart.

You see what I mean? Carlsberg utilizes their profile picture to enhance their cover photo (and highlight their product, the beer itself).

This Captain Morgan cover photo/profile photo mash-up is so smooth that, at first glance, you may really think that the bottle is on the page! Keep in mind that the profile picture works well independently of the cover picture. When you see that icon turn up in your newsfeed, there's no mistaking its source.

3. Be Your very own Billboard.

Facebook has to do with making connections and flaunting your enjoyable side, however it's also a location to establish your brand. Think about your cover image as free signboard area on one of the most popular social media networks worldwide-- utilize it!

Adhering to the "Start Here" style utilized in their tv commercials, CarMax created this appealing, premium ad for their Facebook cover picture. Aesthetically pleasing, this bright and cheerful image likewise helps to enhance CarMax's brand.

In this cover photo, Cvent got a little bit more explicit in marketing their services. Who requires an "About" section when you can put whatever that has to be said onto your cover picture? Keep in mind that the image's background is extremely easy, keeping the text-heavy image from appearing too crowded.

4. Use a Call-to-Action.

From my college communication classes, to marketing seminars, to conferences at work-- if I've discovered the excellent importance of any one thing, it's your call-to-action, or CTA. Social network is a powerful tool when it comes to lead generation, and including a CTA in your cover picture encourages visitors to act. Whether you wish to gain likes, sees to your website, or entries in a contest you're hosting, a cover photo CTA will help.

Marketo is currently utilizing their Facebook page to promote The Marketing Nation Top, utilizing a cover image CTA. As in the example from Cvent, an understated background image makes the CTA pop.

Wishpond utilizes their cover picture to overtly welcome readers to take action, with a literal arrow pointing to the area where viewers can enter their contest. This is an excellent example of how a cover image can drive individuals to act.

5. Present Yourself.

Are you pleased with your group? Do you wish to display your personnel? Do it with a cover picture!

n this older cover picture, The New york city Times takes you into their workplace and shows you their entire personnel. It's an excellent look into the big, beautiful office of individuals who compose the news that you check out.

Not quite as huge as The New York Times? Not an issue! This small marketing firm uses their cover picture to reveal prospective customers that they won't be dealing with a big, "faceless" corporation.

6. Appeal to Feelings.

While turning your cover image into a CTA or a billboard can be great, a mentally resonant cover picture can be similarly efficient.

Facebook's own cover photo is an ideal example of how images can use feelings. It also is totally on -brand. What is Facebook about? Linking. What does this image communicate? Connection. This image gets down to the heart of social networking, and makes visitors feel favorable about their brand.

This Toyota cover image, which has to do with two years of ages, likewise informs a particular, mentally resonant story with just a single image. Visitors will instantly associate Toyota with flexibility, and with taking pleasure in the trip of life-- no words required. Plus, who doesn't like a pleased pet dog?

7. Stay True to Your Brand.

There's nothing even worse than a brand name that alters mascots, mottos, or jingles every other day. People like consistency and familiarity, and your Facebook cover picture is an excellent place to strengthen your familiar message.

Ben & Jerry's, for instance, has actually constantly been about the cows. Their Facebook cover photo does not stray from that reality.

Nike strengthened their brand name with this simple, uncomplicated cover photo. All that they require is their familiar Nike swoosh, and their renowned "Simply Do It" motto. They have actually stated everything they have to say.

8. Start a Discussion.

A hashtag is an effective thing, my friends-- in current years, we've even seen hashtags contribute in political revolutions. When you toss a hashtag onto your cover picture, you have the power to obtain individuals talking.

Coca-Cola's existing cover picture contains a vibrant logo, a photo of three girls using sports gear, and a mysterious hashtag. You inform me that you're not curious.

Ford Mustang's cover image hashtag is less strange, but equally powerful. You can utilize the hashtag to look for "#Mustang" and see what other individuals are saying about this popular sports vehicle.

This has just been a brief sampling of the fantastic cover pictures I've seen. Exactly what are a few of the most imaginative, engaging, or stunning brand name cover images you've come across on Facebook?

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