Facebook Cover Photo Site

Facebook Cover Photo Site | If you're savvy about marketing on social, your company most likely has a Facebook account. You've selected the best profile pic, completed all the missing out on details, as well as written a quite outstanding bio about exactly what your company does. So you're done, right?

Incorrect. So wrong.

Among the most vital aspects of a service's Facebook page is the cover photo. It's like the window display of your storefront-- if it's uninteresting or awful, it will not produce interest.

So what should you put in your social media shop window? Here are 8 awesome concepts for producing the Facebook cover photo of your dreams, motivated by brands who currently have an exceptional visual presence. Ready to obtain begun? Here we go!

Facebook Cover Photo Site


1. Align to the Right

Where is your profile image? On the left side of your profile. So where should you put words, essential images, or graphics when you're designing a cover picture? On the right. It's a quite uncomplicated idea, however you 'd be shocked at the number of people and organisations mess it up.

On the WB's page for the imaginary Harry Potter, the photo is placed so that the centerpiece is plainly noticeable. Nothing of real interest is obscured by the profile image, and the page is compositionally balanced. Bonus suggestion: whenever you utilize a picture of a face, the person needs to be "looking" in the direction of your material-- in this case, the cover photo.

2. See the Big Picture.

Your profile image will conceal a small section of your cover picture, however you can make that work for you-- simply search for the big photo! A few of my preferred cover photos are those that include the profile image as part of the larger image. These innovative pics actually stand out.

You see exactly what I suggest? Carlsberg uses their profile picture to improve their cover photo (and highlight their item, the beer itself).

This Captain Morgan cover photo/profile picture mash-up is so smooth that, at very first look, you may actually think that the bottle is on the page! Keep in mind that the profile image works well individually of the cover photo. When you see that icon pop up in your newsfeed, there's no mistaking its source.

3. Be Your very own Billboard.

Facebook has to do with making connections and displaying your fun side, but it's also a place to establish your brand. Believe of your cover photo as totally free signboard area on one of the most popular social media networks worldwide-- use it!

Sticking to the "Start Here" theme utilized in their tv commercials, CarMax produced this enticing, premium advertisement for their Facebook cover photo. Aesthetically pleasing, this intense and happy image likewise helps to strengthen CarMax's brand name.

In this cover picture, Cvent got a bit more specific in advertising their services. Who needs an "About" area when you can put everything that requires to be stated onto your cover image? Note that the image's background is very easy, keeping the text-heavy image from appearing too crowded.

4. Use a Call-to-Action.

From my college communication classes, to marketing seminars, to conferences at work-- if I have actually discovered the excellent value of any one thing, it's your call-to-action, or CTA. Social network is a powerful tool when it pertains to lead generation, and including a CTA in your cover photo encourages visitors to act. Whether you desire to gain likes, sees to your website, or entries in a contest you're hosting, a cover image CTA will assist.

Marketo is presently using their Facebook page to promote The Marketing Nation Summit, using a cover picture CTA. As in the example from Cvent, an understated background image makes the CTA pop.

Wishpond uses their cover image to overtly welcome readers to do something about it, with an actual arrow indicating the area where viewers can enter their contest. This is a terrific example of how a cover photo can own individuals to act.

5. Introduce Yourself.

Are you pleased with your group? Do you wish to display your personnel? Do it with a cover image!

n this older cover photo, The New york city Times takes you into their office and shows you their whole staff. It's a fantastic appearance into the big, lovely office of the people who write the news that you check out.

Not as big as The New York Times? Not an issue! This little marketing agency utilizes their cover photo to show possible clients that they won't be dealing with a huge, "faceless" corporation.

6. Interest Emotions.

While turning your cover image into a CTA or a billboard can be terrific, a mentally resonant cover photo can be equally efficient.

Facebook's own cover photo is an ideal example of how images can use emotions. It also is completely on -brand. Exactly what is Facebook about? Connecting. Exactly what does this picture convey? Connection. This image comes down to the heart of social networking, and makes visitors feel favorable about their brand name.

This Toyota cover photo, which is about two years old, likewise tells a particular, mentally resonant story with just a single image. Visitors will instantly associate Toyota with freedom, and with taking pleasure in the ride of life-- no words necessary. Plus, who doesn't like a happy pet?

7. Stay Real to Your Brand.

There's absolutely nothing even worse than a brand name that changes mascots, slogans, or jingles every other day. People like consistency and familiarity, and your Facebook cover image is a fantastic place to enhance your familiar message.

Ben & Jerry's, for instance, has actually always been about the cows. Their Facebook cover photo doesn't stray from that fact.

Nike reinforced their brand name with this basic, simple cover picture. All that they require is their familiar Nike swoosh, and their iconic "Simply Do It" motto. They have actually said everything they require to say.

8. Start a Discussion.

A hashtag is an effective thing, my pals-- in the last few years, we've even seen hashtags play a function in political transformations. When you throw a hashtag onto your cover photo, you have the power to obtain individuals talking.

Coca-Cola's present cover photo consists of a vibrant logo design, a photo of three girls using sports gear, and a mystical hashtag. You inform me that you're not curious.

Ford Mustang's cover picture hashtag is less mystical, but equally effective. You can utilize the hashtag to browse for "#Mustang" and see what other individuals are stating about this well-known sports car.

This has actually only been a short sampling of the amazing cover pictures I've seen. What are some of the most imaginative, appealing, or beautiful brand cover images you've experienced on Facebook?

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